So I finally got my hands on an iPhone 4 after queuing up for an hour outside of the Apple store on launch day only to be told that they had ran out of stock, I’ve finally managed to get an iPhone 4, whilst at the store we were able to sign up for a priority mailing list whereby we would receive an email alerting us when the store had restocked.

I must say, not being able to purchase one on release day certainly made me want one more and I was thrilled when I finally received my email alert. So on Friday the 9th of July me and Dad made our way to Newcastle, and surprise, surprise we left the store with more than what we’d went for.

Maybe you’ve noticed, but usually when a person is shopping, online or in a store, sometimes it can take a while before they actually purchase the first item, but after that initial purchase suddenly you enter a different mindset, you’re in a buying mood, and it is at this time that it will happen. Up-sells are offers made to a customer when they are in that buying mood, and you see it all over in the internet marketing world.

With most things you can buy, the manufacturers will usually also release accessories for the initial item, and 9 times out of 10 if you’ve bought the initial item, you will want to buy some sort of accessory.

When Apple release a new product they normally also release many accessories to either protect, improve or manipulate their original product and the same applies to the iPhone 4 and why we left the store with more than we’d went for, to give the iPhone a little extra protection apple release a rubber bumper that surrounds the phone making it so that if you were to ever drop the phone no matter which way it fell it would land on the bumper. Sure enough we left with one of those each too :)

So next time your launching a product, try and think of something you could offer after the initial sale and catch your customer whilst they are in that buying mood.

Until next time.

Alex.

Filed under: General

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