So I finally got my hands on an iPhone 4 after queuing up for an hour outside of the Apple store on launch day only to be told that they had ran out of stock, I’ve finally managed to get an iPhone 4, whilst at the store we were able to sign up for a priority mailing list whereby we would receive an email alerting us when the store had restocked.

I must say, not being able to purchase one on release day certainly made me want one more and I was thrilled when I finally received my email alert. So on Friday the 9^th of July me and Dad made our way to Newcastle, and surprise, surprise we left the store with more than what we’d went for.

Maybe you’ve noticed, but usually when a person is shopping, online or in a store, sometimes it can take a while before they actually purchase the first item, but after that initial purchase suddenly you enter a different mindset, you’re in a buying mood, and it is at this time that it will happen. Up-sells are offers made to a customer when they are in that buying mood, and you see it all over in the internet marketing world.

With most things you can buy, the manufacturers will usually also release accessories for the initial item, and 9 times out of 10 if you’ve bought the initial item, you will want to buy some sort of accessory.

When Apple release a new product they normally also release many accessories to either protect, improve or manipulate their original product and the same applies to the iPhone 4 and why we left the store with more than we’d went for, to give the iPhone a little extra protection apple release a rubber bumper that surrounds the phone making it so that if you were to ever drop the phone no matter which way it fell it would land on the bumper. Sure enough we left with one of those each too

So next time your launching a product, try and think of something you could offer after the initial sale and catch your customer whilst they are in that buying mood.

Until next time.

Alex.

Sometimes you can learn a lot by watching a product launch, product launches are much the same across all forms of products, be it the latest movie, an authors new book and even Apple’s brand new iPhone 4.

All of the three mentioned above are launched in much the same way as you would launch your product online, and they generally do three things.

Build a buzz, I have noticed this especially applies to movie launches, most of the time movies are announced weeks, sometimes months before they are released, and it works I don’t know how many times I’ve been watching TV and an ad for the latest movie has came on and I’ve actually been excited about seeing it when its finally released at the cinema.

Build excitement, nearer the release date excitement is built in the form of more TV ads, more info, billboards etc. Or in your case with pre-launch emails, for those of you who are into teenage wizardry you will have noticed this with the release of the latest Harry Potter book, near the release date there was a lot of excitement surrounding the book and that was achieved by 1. An already popular product 2. A hunger for more information (what happens next)

Scarcity, Scarcity is an amazingly powerful tool, if you know that you only have a limited time to get something the chances are you will want it more, this applies to Apple’s latest gadget the iPhone 4, I know how much scarcity can affect a buyers mind because I am experiencing it right now, because for those of you who don’t know the iPhone 4 launches in the UK on Thursday 24th of June, now my local Apple store opens at 8am and believe me I will be there long before the shutters go up to try and get my hands on one, and I’m sure I won’t be alone.

All of the above can be applied to you product launches online and there are plenty of products out there which can show you how to do it.

So next time you see a Movie trailer, a book commercial, or a new piece of gadget mastery, just remember it’s all marketing, so watch carefully and you can learn a thing or two.

Until next time,

Alex

This week at the office has been quite eventful, the sun has been shining here in sunny ol’ England and lunch by the river has been a daily occurrence.

The office is a brand new development situated on the site of an old Sunderland ship yard. Not many people know but Sunderland was once the largest shipbuilding town in the world, and although that industry is long gone it has been replaced by another one, car manufacturing. The Nissan plant is the most productive car plant in Europe which just goes to show we still know what we’re doing

But anyway, lately Dad has been working with a student on a personal level, I’m not going to reveal his name yet, but for the purposes of this blog post we will call him… “Student X”. Student X has been coming into the office a few days a week to receive personal one on one support and he seems to be really enjoying it. Although I’m not a big fan of having to make an extra cup of tea

Another thing about this week which I have been thoroughly enjoying is following my Dad’s MasterClass something which until this week I had never considered doing, but as I said in my last post I was driven to it by boredom, and I’m so glad I did. As you will probably have noticed I now have my graphics up and I think you will agree they look pretty awesome (nice one Steve) so I’ve decided I’m going to continue to follow the course, and who knows where I could end up.

Well that’s it for this post, some of us have helpdesk tickets to answer , so if your ever drifting down the river Wear keep an eye out for me and my Dad (sausage roll in hand)

Until next time,

Alex