Sometimes you can learn a lot by watching a product launch, product launches are much the same across all forms of products, be it the latest movie, an authors new book and even Apple’s brand new iPhone 4.

All of the three mentioned above are launched in much the same way as you would launch your product online, and they generally do three things.

Build a buzz, I have noticed this especially applies to movie launches, most of the time movies are announced weeks, sometimes months before they are released, and it works I don’t know how many times I’ve been watching TV and an ad for the latest movie has came on and I’ve actually been excited about seeing it when its finally released at the cinema.

Build excitement, nearer the release date excitement is built in the form of more TV ads, more info, billboards etc. Or in your case with pre-launch emails, for those of you who are into teenage wizardry you will have noticed this with the release of the latest Harry Potter book, near the release date there was a lot of excitement surrounding the book and that was achieved by 1. An already popular product 2. A hunger for more information (what happens next)

Scarcity, Scarcity is an amazingly powerful tool, if you know that you only have a limited time to get something the chances are you will want it more, this applies to Apple’s latest gadget the iPhone 4, I know how much scarcity can affect a buyers mind because I am experiencing it right now, because for those of you who don’t know the iPhone 4 launches in the UK on Thursday 24th of June, now my local Apple store opens at 8am and believe me I will be there long before the shutters go up to try and get my hands on one, and I’m sure I won’t be alone.

All of the above can be applied to you product launches online and there are plenty of products out there which can show you how to do it.

So next time you see a Movie trailer, a book commercial, or a new piece of gadget mastery, just remember it’s all marketing, so watch carefully and you can learn a thing or two.

Until next time,

Alex

Filed under: General

Like this post? Subscribe to my RSS feed and get loads more!