After seeing my Dad change his blog using the Flexibility3 theme I decided I wanted to bring mine up to date too.

Even though my blog is only just over a year old, in the fast changing world of the internet it already looked a bit outdated and run down. So I followed my Dad’s video and installed the new theme, got a new header graphic created by Steve at GFX-1 and tweaked some of the many settings than you can tweak to make the blog how I wanted it to be and I’m sure you’ll agree that its looking awesome.

The Flexibility3 theme is free to download and install and can instantly bring your blog up to date, the theme is constantly being updated by its creators so it is unlikely to become outdated any time soon so if you feel as if your blog could do with a bit of a spruce up, then this is definitely the theme to use.

So feel free to have a look around and tell me what you think, I still have a few things to change and add but it should be 100% done pretty soon.

This has been a quick post but I just wanted to let you guys know how to get a blog like mine and how I did it.

Here is the link to the theme again just in case: Flexibility3 Theme

Until Next Time

Alex

So I finally got my hands on an iPhone 4 after queuing up for an hour outside of the Apple store on launch day only to be told that they had ran out of stock, I’ve finally managed to get an iPhone 4, whilst at the store we were able to sign up for a priority mailing list whereby we would receive an email alerting us when the store had restocked.

I must say, not being able to purchase one on release day certainly made me want one more and I was thrilled when I finally received my email alert. So on Friday the 9^th of July me and Dad made our way to Newcastle, and surprise, surprise we left the store with more than what we’d went for.

Maybe you’ve noticed, but usually when a person is shopping, online or in a store, sometimes it can take a while before they actually purchase the first item, but after that initial purchase suddenly you enter a different mindset, you’re in a buying mood, and it is at this time that it will happen. Up-sells are offers made to a customer when they are in that buying mood, and you see it all over in the internet marketing world.

With most things you can buy, the manufacturers will usually also release accessories for the initial item, and 9 times out of 10 if you’ve bought the initial item, you will want to buy some sort of accessory.

When Apple release a new product they normally also release many accessories to either protect, improve or manipulate their original product and the same applies to the iPhone 4 and why we left the store with more than we’d went for, to give the iPhone a little extra protection apple release a rubber bumper that surrounds the phone making it so that if you were to ever drop the phone no matter which way it fell it would land on the bumper. Sure enough we left with one of those each too

So next time your launching a product, try and think of something you could offer after the initial sale and catch your customer whilst they are in that buying mood.

Until next time.

Alex.

Sometimes you can learn a lot by watching a product launch, product launches are much the same across all forms of products, be it the latest movie, an authors new book and even Apple’s brand new iPhone 4.

All of the three mentioned above are launched in much the same way as you would launch your product online, and they generally do three things.

Build a buzz, I have noticed this especially applies to movie launches, most of the time movies are announced weeks, sometimes months before they are released, and it works I don’t know how many times I’ve been watching TV and an ad for the latest movie has came on and I’ve actually been excited about seeing it when its finally released at the cinema.

Build excitement, nearer the release date excitement is built in the form of more TV ads, more info, billboards etc. Or in your case with pre-launch emails, for those of you who are into teenage wizardry you will have noticed this with the release of the latest Harry Potter book, near the release date there was a lot of excitement surrounding the book and that was achieved by 1. An already popular product 2. A hunger for more information (what happens next)

Scarcity, Scarcity is an amazingly powerful tool, if you know that you only have a limited time to get something the chances are you will want it more, this applies to Apple’s latest gadget the iPhone 4, I know how much scarcity can affect a buyers mind because I am experiencing it right now, because for those of you who don’t know the iPhone 4 launches in the UK on Thursday 24th of June, now my local Apple store opens at 8am and believe me I will be there long before the shutters go up to try and get my hands on one, and I’m sure I won’t be alone.

All of the above can be applied to you product launches online and there are plenty of products out there which can show you how to do it.

So next time you see a Movie trailer, a book commercial, or a new piece of gadget mastery, just remember it’s all marketing, so watch carefully and you can learn a thing or two.

Until next time,

Alex