Recently my Dad has been running some Warrior Special Offers, his most recent one being a joint offer with Dave Nicholson, the product in question was a product called Multi Profit Monthly which normally costs $47 per month for 12 Months.

So because I didn’t know a thing about WSO’s I assumed that would be how much he was selling it for on the special offer, then it occurred to me that it wouldn’t be much of a “special offer” if it was just the same price as the regular product. So I asked him how much Dave and himself would be making the 12 months of training available for and they said it would only cost $5, so whoever takes advantage of the offer will be receiving 12 months worth of training for the price of 7 days (I had to use a calculator for that part) :-)

By the way if you want to take a look at the WSO you can see it here.

I was confused why they were making the price so low so I asked, and I’m going to share the answer with you.

My Dad said that by making the price so low they will ultimately make more money on the backend, as more people are willing to spend a measly $5 than fork out nearly $50×12. So although you may make more money per sale for a $50 product, you will ultimately make more sales of the lower value product, which means you will have more people subscribing to your list and more people will see your up-sell and down-sell and that is where the real money is made.

Another plus side to having an up-sell in place is that affiliates will come on board if there is a chance for them to earn good money, and when there is an up-sell in place there is more chance they will help promote the frontend offer. There were some huge affiliates on board for this offer, Names you will probably recognize such as Mike Filsaime, Jim Cockrum, Michael Cheney, Omar Martin, Alex Jeffreys, Mike Steup, Dave Lovelace, Dan Sumner, Randy Smith, Tommy McLaughlin, Edson Buchanan, Richard Legg, Lee McIntyre, Marc Milburn amongst a few.

If you are interested in creating your own WSO but aren’t sure how, don’t worry my Dad is currently creating a product that can teach you everything you need to know about creating a successful Warrior Special Offer, the product is called “WSO Domination” and should be completed by the end of the month so keep a look out for it. I am currently helping him put everything together by working on getting the info Dad has created into a Keynote Presentation and I must say the info I have seen so far has been amazing.

I think this is my first post in which I’ve shared what I’ve learned simply by asking my Dad a question so hopefully I have passed a little bit of his Yoda like wisdom onto you, do with it what you will and remember, you can check out his amazing $5 WSO here.

Until Next Time,

Alex